For advertisers
Description
The media facade at RED ARENA is the largest advertising surface in Krasnaya Polyana (Sochi).
| Size | Area | Advertising unit | Screen resolution | Timing | Airtime share |
|---|---|---|---|---|---|
| 36*6 | 216 M | 5 MINUTES | 2880PX 768PX | 15 SECONDS | 288 |
The target audience
Tourists
Russians 3.4 million people/year
Foreigners 500 thousand people/year ((China, India, Israel, UAE, Germany, Great Britain, Czech Republic, Armenia, Georgia, Republic of Belarus, Ukraine, Azerbaijan, etc.)
Lovers of active lifestyle and entertainment, players from all over the world Main age range 18-45 years
Trip format 3-5 days (60-80 thousand rubles/person)
Local residents
Local residents about 6,000 people (Krasnaya Polyana + Estosadok)
Visitors about 3,000 people
Business owners owners of hotels, restaurants, rental shops, supermarkets
Employees top management, middle management employed in tourism
Basic income from 50,000 rubles/month and more
Car traffic 72,000 cars/month
Seasonality
Attendance
Regions of the Russian Federation
We are hosting
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Estosadok, Krasnaya Polyana Gambling Zone
We are 45 km from Sochi International Airport, a drive of 30–40 minutes. Take the E97 motorway towards Krasnaya Polyana and the Krasnaya Polyana resort. Follow the route for 42 km to the resort of Krasnaya Polyana. You may leave your car on the open unguarded parking lot. Parking fees for guests are charged at the rates of the Krasnaya Polyana resort.