"KEEPING GOALS - TOWARDS NEW OPPORTUNITIES"
Forum Organizer: OOO SOUD - Sochi Exhibitions The Forum was supported by: Administration of Krasnodar Region, Ministry of Resorts, Tourism and Olympic Heritage of Krasnodar Region, Sochi City Administration, Russian Hotel Association, Union "Chamber of Commerce and Industry of Krasnodar Region", Union "Chamber of Commerce and Industry of Sochi", Russian Union of Travel Industry, AMOS, Health Tourism Association, National Resort Association, National Center for Personnel Development, other specialized associations and Unions.
General Partner of the Forum: Grace Group Hotel Chain.
General Information Partner: TRN-Travel Russian News.
Venue: Russia, Sochi, Krasnaya Polyana, RED ARENA.
The total area of the exhibition was more than 2000 m2. Over 2 days, 1,596 people attended the events, 99% of which were industry specialists. On November 28 at 11:00 in the Conference Hall, the official opening and greeting of participants and guests from the organizers of the Forum - OOO "SOUD"-Sochi Exhibitions" and the General Partner of the Forum - GRACE GROUP took place.
Inna Ivanovna Zakharchenko, General Director of the company-organizer of the Forum SIFT OOO "SOUD"-Sochi Exhibitions" opened the forum with words of gratitude to the representatives and partners of the Forum present, emphasizing the importance of the event for the entire industry: "The forum is international, it is being revived after a 5-year break. Since 1991, the direction of domestic and inbound tourism has been chosen for the event. The exhibition "Resorts and Tourism" later grew into the international tourism forum SIFT. SIFT-2024 participants have a great opportunity not only to make a name for themselves and share their experience, demonstrating their capabilities and potential in the current realities, but also to learn from their colleagues"
Egor Vladimirovich Soima, brand director of the Grace Group network, general partner of the Forum: "The tourism industry in Russia is currently undergoing changes and is actively developing. The SIFT platform allows us to find new partners. It unites various companies. Together - in friendship, in partnership, we keep up with the times."
Yuri Aleksandrovich Barzykin, Vice President of the Russian Union of Travel Industry, Chairman of the Committee of the Chamber of Commerce and Industry of the Russian Federation on Entrepreneurship in Tourism, Russian statesman and politician, Chairman of the Committee of the Chamber of Commerce and Industry of the Russian Federation on Entrepreneurship in Tourism, PhD in Economics, Moscow: "First of all, these are business meetings to attract consumers and tourists. And, of course, friendly ties. They are also a very strong foundation, especially in tourism. I am sure that everything will go well, and we will support it."
The Forum included the following events on November 28-29, 2024:
XXVII International Tourism Exhibition "Resorts and Tourism. Season 2024-2025" The main objective of the Forum is to promote and develop Russian resorts. The Forum featured stands from: the Altai Republic, Leningrad Region, the Republic of Dagestan, the Republic of Karelia, Goryachiy Klyuch, Khabarovsk Krai, Perm, Abkhazia and many others.
XXIII International Specialized Exhibition "Hotel and Restaurant Business", which was attended by textile manufacturers, premium cosmetics, equipment for hotels and restaurants, and service companies.
The exhibition exposition of the Forum brought together leading enterprises of the hospitality industry of the Southern Federal District, other regions of Russia and neighboring countries, as well as transport, insurance, service companies, tour operators and travel agents, manufacturers and suppliers of equipment for the health resort industry and other representatives of the tourism services market.
- Business program. The Congress "SIFT - Territory of Opportunities and Growth Point" of the Forum was rich in authoritative speakers and covered current issues of the tourism industry. In 2024, more than 50 speakers, more than 15 thematic sessions: presentations, discussions, educational seminars and trainings awaited the guests of the forum.
- Industry experts and market leaders presented relevant information, talked about trends in the development of the tourism market and the hospitality industry, as well as about forecasts for the development of the industry and shared success stories and experience.
The congress events opened with a plenary session "Tourism in the South of Russia. Government and Business. Opportunities and Prospects". Moderator of the Plenary Session: Dmitry Bogdanov - Vice-President of the National Union of Hospitality Industry, Chairman of the Expert Council of the Hoteliers Association AMOS, Laureate of the "Tourism is a Life's Work" award of the Russian Union of Travel Industry. The speakers were:
- Yuri Aleksandrovich Barzykin - Vice-President of the Russian Union of Travel Industry, Chairman of the Committee of the Chamber of Commerce and Industry of the Russian Federation on Entrepreneurship in the Sphere of Tourism, Russian statesman and politician, Chairman of the Committee of the Chamber of Commerce and Industry of the Russian Federation on Entrepreneurship in the Sphere of Tourism, PhD in Economics, Moscow.
- Sergey Alanovich Gagloev - Deputy Head of the Department for the Development of the Hotel Industry in the Department for the Development of the Sanatorium-Resort Complex and Recreational Resources of the Ministry of Resorts, Tourism and Olympic Heritage of the Krasnodar Territory.
- Tamara Nurgaleevna Sosnovskikh - Director of Strategic Development at Mirror Hotels.
- Olga Valerievna Kiryushina - General Director of the Zvezdny Hotel, Director of the Hotel Department at DESO Group of Companies.
- Lyubov Aleksandrovna Rudnykh - General Manager of Radisson Rosa Khutor & Park Inn by Radisson Rosa Khutor.
- Natalya Vladimirovna Akhtyrskaya - Chairman of the Council of the Union of the Chamber of Commerce and Industry of Sochi.
The following events took place within the framework of the 2024 Congress:
- Marketing sessions "Strategic planning of sales and marketing. Chips for 2025" and "Profitable hotel. How to choose the right strategy and manage online sales".
- Legal session "Tips for reducing legal risks in the context of new global and local challenges";
- Session on business tourism in Russia "Business tourism: industry or business?";
- Organizer: "Business Petersburg", publishing house.
- Strategic session "HR brand and education as new drivers of hospitality and tourism development";
- Organizer: National Center for the Development of Hospitality and Tourism Personnel of the Russian Federation.
- Session Medical and health tourism "Trends in health tourism";
- Organizer: National Center for the Development of Hospitality and Tourism Personnel of the Russian Federation.
- Session on alpine tourism;
- Organizer: Alpine Ski Union of Russia.
- Session "Marketing of territories"
- Seminars, success stories, business games, trainings, presentations and other events.
Speakers included representatives of federal and regional authorities, heads of leading structures, authoritative industry experts and professional business trainers.
This year, after a 5-year break, the SIFT tourism forum once again confirmed its status as one of the most significant events on domestic and inbound tourism in Russia. We, as the organizers, will make every effort to bring the Forum to the highest possible level next year, to make it larger and more interesting.