The prestigious annual Russian Business Travel&MICE Award in the field of business tourism and MICE* is being held for the fifteenth time. The award ceremony in 2025 took place in Moscow. More than 360 leading companies of the Russian MICE and business tourism market competed for the prestigious award for six months.
RED ARENA was awarded a special diploma. The multifunctional venue is rightfully considered one of the key centers of event and business tourism in Sochi, while the Krasnaya Polyana gambling zone itself plays an important role in the development of Sochi as a center of business tourism.
"MICE is one of the key areas of our activity. We provide excellent conditions for holding business events of any scale, which not only contributes to the development of business tourism, but also makes our region more attractive to major players. A variety of formats, the ability to combine business events with a full-fledged vacation in the mountains, a high level of service and a wide range of entertainment - all this helps us become a leading platform in the Sochi mountain cluster," shared Natalia Voldaeva, General Director of the Krasnaya Polyana gambling zone.
More than 225 events have been held at RED ARENA since its opening, including numerous business forums and conferences. Over 560 thousand tourists have visited one of the largest and most iconic venues in the event and mice industry in Sochi in 5 years.
In addition, in the summer of 2024, RED ARENA hosted the first large-scale music festival IGRA. The second IGRA festival will take place on January 20-25, the program of which includes sports competitions and an entertainment program at the Krasnaya Polyana Resort, as well as a music and light show at RED ARENA.
*MICE (from English Meetings, Incentives, Conferences, Exhibitions) is an area of business tourism associated with holding business events, conferences, forums, exhibitions, etc.